Member Avatar for InsightsDigital

I just read about this startup that helps users create their own digital business card.http://dooid.com/home/index.php
So what do you think? Would you use such service? I personally think that my signature is enough.

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  • Latest Post Latest Post by MktgRob

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A concise, practical note to complement the thread: several members (, , ) raised healthy skepticism about value and longevity. The deciding factors for a useful digital signature/card are interoperability, low friction for the recipient, and measurable value for the sender. Below are targeted, actionable steps to make one worth using — or to decide not to.

  • Use open, importable formats first: offer a downloadable vCard (.vcf) so contacts can be added directly (see the vCard spec: vCard (RFC 6350)).
  • Provide a tiny mobile-friendly landing page as an alternate: short bio, clear save/contact CTA, and a QR code that points to it (QR background: QR Code overview).
  • Keep the email-side signature light: inline CSS only, images hosted on HTTPS, small file sizes, and a plain-text fallback. Avoid JavaScript or bulky attachments that trigger spam filters.
  • Track usefulness without invading privacy: measure clicks to the landing page with UTM tags rather than invisible tracking pixels in the signature itself.
  • Test import/display across common clients (desktop and mobile) and contact apps so the vCard fields map correctly.
  • Prefer simple, standard exports over proprietary formats so the contact remains accessible if the service shuts down.

A few cautions: do not bundle marketing consent into a simple contact exchange; respect privacy and data-deletion requests. For event follow-ups, pair the card with a one-line reminder of where you met and a single link to save/contact — that context is the thing that turns novelty into practical follow-up.

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Member Avatar for MktgRob

Seems pointless when you can create a similar item with a program like outlook. Me thinks this is one startup that will stall pretty soon.

Member Avatar for InsightsDigital

I agree with you since in outlook, you can create a e-business card. Also, once upon a time, it was popular to send it - mostly as an attachment. Now, hardly anyone sends it since you get the info from the signature.

Member Avatar for MktgRob

Exactly. An e-business card is the digital equivalent of the business cards my client is using. It folds in half and has more info on it than is necessary. The first time you handle it is a novelty, after that it grows annoying because it is difficult to scan and does not fit neatly with your stack of standard cards. I actually saw one of his clients rip it in half and tell him he will keep the contact info. You would have thought he had punched my client in the gut the way he reacted.

Member Avatar for ProWriter

I suppose it's kind of cool but pointless. Honestly, I don't know when I'd ever use it.

Member Avatar for MktgRob

I suppose it's kind of cool but pointless. Honestly, I don't know when I'd ever use it.

I would imagine that the companies and business people who would use this are ones who are relatively new to the marketplace, are not particularly tech savvy, and are looking to do something that stands out a little. But for the company offering the service, that is not a good recipe for return/ongoing business because these newbies will learn and grow and like everyone else, abandon what is a novelty or not working.

Member Avatar for ProWriter

I would imagine that the companies and business people who would use this are ones who are relatively new to the marketplace, are not particularly tech savvy, and are looking to do something that stands out a little. But for the company offering the service, that is not a good recipe for return/ongoing business because these newbies will learn and grow and like everyone else, abandon what is a novelty or not working.

Yes, I suppose it could be a 'step' in the evolution of a company becoming more tech savvy. Trouble is, will the clients that they send it to, a) even open and read it b) be annoyed by it? Maybe not, those 2 questions just came to mind.

Member Avatar for InsightsDigital

From a user perspective, a cute/innovative card may enable the user to remember the business. If its too big or to cumbersome, the card may be left behind, thus, not actually helping the business at all. So it can be a double edge sword.

Member Avatar for MktgRob

The one situation where I could see this being used to good effect would be in a follow up e-mail after an initial meeting at a show or conference. It could serve to spur the memory of the person getting it and reminding them of the initial meeting. Beyond that I would stick to the more traditional e-mail signature.

Member Avatar for InsightsDigital

I totally agree. It also helps if the e-signature card also had a picture. At these conferences, one could meet so many people that a picture helps stir the memory.

Member Avatar for MktgRob

I totally agree. It also helps if the e-signature card also had a picture. At these conferences, one could meet so many people that a picture helps stir the memory.

Photo and/or company logo. Great call there.

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