In order to make your online community grow, it is important to understand how these digital/online communities engage your users. Thus, when I saw this hierachy based on Maslow's hierachy of needs, I thought I should share it and ask for your opinions. What I found interesting is that it compared iPhone use as top of the hierachy. What do you think?

Informative with a touch of dark humor in the way the bottom of the pyramid is labled. Thanks for bringing this to our attention.