I was reading an interesting blog on Social Media Today about Customer Service being supplied by or accessed through twitter. One of my clients brought the blog to my attention and is interested in the possibility of using twitter in the company's customer service efforts. To be honest, while I have read about theoretical use of twitter in this fashion and I know that some consumer-oriented companies are doing this, my client is a B2B operation and my first reaction is to tread lightly as you do not want to alienate or annoy customers. Is anyone working with a
B2B company or knows of one that is using Twitter as part of their customer service initiatives?