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The majority of the superbowl ads are supposed to drive viewers to either buy the product or visit their site for additional information. So from this past Super Bowl, were there any ads that triggered you to visit their website?

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In response to : a short, practical playbook for telling whether a TV spot actually drove online action, and for making future spots measurable.

Practical checklist to build measurable TV-to-web flow:

  • Use a dedicated, short landing URL or microsite and a unique promo code so you can tie conversions back to the spot.
  • Tag campaign links with UTM parameters and mirror that tagging in paid-search and social buys that run immediately after the spot.
  • Ensure the landing page is mobile-first and fast (first meaningful paint < ~3s) so viewers who type the URL or scan a code don’t bounce.
  • Add event tracking (form submits, clicks, coupon redemptions) and real-time dashboards so you can see spikes as they happen.
  • Prepare social hooks (hashtag, shareable content, YouTube extension) so earned media and UGC are captured and measured.

If you didn’t plan ahead: how to measure retroactively

  • Look for minute/hour-level spikes in direct traffic and new users around the broadcast time; match those to server logs if possible.
  • Check branded-search volume and Google Trends for the game window and the following days — TV usually creates a search uplift that lasts.
  • Correlate YouTube upload/view spikes, Twitter volume, and referral traffic to build a convergent picture of impact.
  • Use a simple uplift test: compare traffic/conversions in similar time windows or markets without the spot to estimate incremental lift.

Notes and cautions

  • As and pointed out, memorable spots generate buzz — but buzz is not the same as conversion. Use multiple signals (direct traffic, branded searches, coupon redemptions, social traction) to avoid over-attributing. TV attribution will often require a combination of tracking, short links/codes, and comparative analysis to be convincing.

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Member Avatar for InsightsDigital

I di dnot see the superbowl so do tell!

Member Avatar for mackone

There were some great ads on during the Super Bowl as usual... Tim Tebow' ad was good!

Member Avatar for InsightsDigital

But I am surprised that this year's ad did not get as much buzz as previous years. Also, there were more CBS in-house ads than before which is a reflection on less buyers.

Member Avatar for jay 11

The Snickers ad was great. So was the one for Doritos. And Google had a rather clever ad. All 3 were great for branding.

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