My business partner introduced me to a consultant a couple of days ago that specialty is with using social web meida as a marketing tool. He was very interesting and has given us a few ideas that we are now going to try.
I must admit my own knowledge of using things like facebook and twitter is extremely limited. So here is the strategy we are going to try in a broad sense and I am interested in feedback or other ideas to extend on it.
We will promote one of our younger competent staff who is quite active on facebook etc and make her our social networking manager. She will then be responsible for creating a facebook page for our business. All our existing clients will be invited to become friends on this site. We are also giving the role to another staff member to update our other online localized resources ie blog, calendar, news, video competition etc. We will also invite the community to give us information to place on our resources for the public. Every time something changes on these other things we will use facebook and twitter to notify others of these changes and hope that this will increase people visiting our site and lead people to tell others of our sites localized resources.
So my friends I would appreciate suggestions, comments, experiences etc that could help me devlop and implement this idea more.