Pay per click (PPC) is a form of search engine advertising , where advertisers pay only when their ad is clicked.
Advertisers bid on keywords based on their relevant niche where every keyword has it's own individual cost per click (CPC).
Adwords is Google's Pay Per Click advertising program. Provided you have an adequate budget for clicks - we can get you onto the first page within 48 hours of campaign confirmation.
Take a quick tour to Adwords, http://support.google.com/adwords/bi...from=6084&rd=1 http://www.wikihow.com/Start-a-Successful-Pay-Per-Click-Campaign
But PPC campaigns should be complemented by additional marketing efforts, such as SEO campaigns and effective use of social media.
I have never used PPC and I dont think I am going to use it in the future also, I am happy with Off-Page opt. since it is cheap and it is always very challenging to see your site rise and fall and then rise again, spending sleepless nights in figuring what could have gone wrong!!!