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I believe there are sites out there where you can sell bits of your site off to potential advertisers, like banner or skyscraper space you might have for example. Does anyone know what those sites are called or any examples?

Thanks

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Dani AI

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Good question, — and thanks to for pointing you to the Buy & Sell forum. Short answer: you can sell space directly, list inventory on a marketplace, run campaigns yourself with an ad server, or let programmatic systems handle demand. Each route trades control for convenience.

Marketplaces let you list placements and handle billing; a well-known option is BuySellAds (buysellads.com). If you want to sell direct but automate delivery, tracking and reporting, use an ad server such as Revive Adserver (revive-adserver.com). For publishers ready to get into header-bidding and programmatic yield optimization, look at Prebid (prebid.org). For unsold inventory or hands-off monetization, consider contextual networks like Google AdSense (google.com/adsense/).

Practical steps: build a simple media kit (monthly uniques, pageviews, audience, accepted sizes), decide pricing model (CPM/CPC/flat) and use this formula to set CPM targets: CPM = desired_monthly_revenue / (monthly_impressions / 1000). Start with a short trial, request partial upfront payment for new advertisers, and require creative approval. Finally, monitor site speed, block malicious creatives, and add clear privacy/ad policies to stay compliant with GDPR/CCPA. If you want, post your traffic numbers here and people can help estimate fair rates.

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Member Avatar for SEO Cat

that's a very good start! thanks!

Member Avatar for Dani

No problem. Good luck.

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