I am running a referral program to draw more visitors but the program hasn't drawn much traffic at all.
Any suggestion on running an effective referral program?

Thanks all.

What are you offering to your client ? Try to make it lucrative. ;)

Well, I am offering free iPod Luckydraw for anyone who recommends my site and I thought that should bring in some traffic.
It's possible that the item is not targeted to the right group of people given that mine is a classifieds site.

How about a gift card to someplace like Sears, Target, Wal-Mart, etc...

But how are you verifying those recommendations?

Great idea :)
I am actually offering monthly $25 gift card luckydraw too :)
But verifying those recommendations are somewhat impossible.

I think you should encourage your client over phone and try to get in touch with them, it needs regular follow up, periodically you should send reminder mail as well.

I think you should encourage your client over phone and try to get in touch with them, it needs regular follow up, periodically you should send reminder mail as well.

It's a free classifieds site. I don't think phone calls are necessary. But I do emailed if there is any new features added :lol: