So much of SEO advice around the internet, well what I've found anyway, is based on bloggers or people with content heavy sites. This is making it a little hard to find what I'm after.
I can't see websites like Amazon, eBay, DaniWeb even, following this kind of SEO.
So the question is, how do websites that provide more of a service, particularly sites where the user comes to do something instead of reading something, perform SEO (offsite) and marketing?
Can anyone share some knowledge (perhaps Dani herself?), and try to avoid mentioning paid advertising please -- it's something I want to avoid.