Member Avatar for Smeagel13

So much of SEO advice around the internet, well what I've found anyway, is based on bloggers or people with content heavy sites. This is making it a little hard to find what I'm after.

I can't see websites like Amazon, eBay, DaniWeb even, following this kind of SEO.

So the question is, how do websites that provide more of a service, particularly sites where the user comes to do something instead of reading something, perform SEO (offsite) and marketing?

Can anyone share some knowledge (perhaps Dani herself?), and try to avoid mentioning paid advertising please -- it's something I want to avoid.

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raajvengadesan commented: 2 +0

Dani AI

Generated

Service sites need a different playbook than blogs. Instead of trying to rank every long article, map the specific tasks people come to do (book, pay, sign in, compare) and build focused, fast landing pages that get users to that task with minimal friction. Broad advice in this thread (see on links and on social) is useful, but the priority for service sites is intent-to-task matching plus measurable conversion funnels. (developers.google.com)

Make the site “explainable” to search engines and users. Expose public task pages (even if the full app is gated), add Service / LocalBusiness structured data for services and contact details, keep a verified Google Business Profile if you serve real locations, and use Search Console (URL inspection, sitemaps, structured-data reports) to monitor indexing. If the site is a single‑page app, follow JavaScript‑SEO best practices so crawlers see the same task flows users do. (schema.org)

Offsite distribution for services often means partnerships and product hooks more than blog links. Build integrations, widgets, API entry points, marketplace listings, review/directory profiles, and a low‑friction referral loop (classic example: Dropbox’s referral growth). Those earn high‑quality, intent‑relevant links and users who already need the service—much more valuable than generic directories. This expands on ’s point that users “come to do something.” (referralrock.com)

Measure and iterate: track task completions as conversions in analytics, run small A/B tests on each task page, and fix speed/experience issues flagged by Core Web Vitals and PageSpeed Insights. Practical checklist: 1) map 3 core user tasks and create one landing page per task; 2) add structured data + public meta + Google Business Profile; 3) instrument GA4 events/ conversions, monitor Search Console, and iterate with A/B tests and performance fixes. ()

Minimal JSON‑LD example (adjust for your data):

{
  "@context": "https://schema.org",
  "@type": "Service",
  "name": "Example Service",
  "provider": { "@type": "Organization", "name": "ExampleCo", "url": "https://example.com" },
  "serviceType": "Online booking",
  "url": "https://example.com/book"
}
Member Avatar for mera.mlm.1

Best and free way to advertise and do SEO for your website is by providing back links from other websites that can offer this services for free.

Edited by canadafred because: fake signature removed
Member Avatar for EthanBronner

There are lots of way

Classfied ads
crate website page in facebook
Put link to other site.

commented: classified ads are for free? +1
Member Avatar for irfan.nezami

you can also use linkedin and twitter.

Member Avatar for mahdir8

1.u can use links of other popular sites
2.use key words
3.advertising in google+,facebook,twitter,linkdin and ...

Member Avatar for branislav.savic11

keywords, optimization and viral course, equally important are these factors.

Member Avatar for aditd

"So the question is, how do websites that provide more of a service, particularly sites where the user comes to do something instead of reading something, perform SEO (offsite) and marketing?"

This answer the topic of the post: people come to that site to do something. So they are in need of that site and also know that site ( so that they could go ).
When you are at big level the terms of seo change.

Member Avatar for deonrock

This is way i am going to try this.

Member Avatar for seo2india

much ways... for link building...

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