Member Avatar for sharry123

Ive just opened up a brand new small business located in birmingham. I would like to do a bit of leaflet distribution in the region to advertise my business. Ive searched all over at the print outlets but most of them seem to be very costly or even can not carry out the appropriate sort of printing. I'm planning to get around 100000 full colour leaflets printed out for the 1st run. Might any one know any good sites to go to get this printed?

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  • Latest Post Latest Post by ellena980

Dani AI

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Quick practical addendum for ’s thread (100,000 full‑colour leaflets, Birmingham). Several members rightly suggested checking print suppliers and promoting the business online (, , ), but the conversation missed a short checklist that reduces risk and improves ROI: testing, clear tracking, print specs, distribution permissions and storage/logistics.

Recommended workflow (follow these steps before committing to 100k):

  • Define the goal and offer: brand awareness or immediate sales; use a single, measurable CTA (unique code, short URL or phone number).
  • Design for response: bold headline, one offer, matching landing page. Add a short, easy code rather than relying only on a QR code.
  • Get technical quotes: request per‑1,000 pricing, setup/plate fees, lead time, and a physical press proof. Ask about plate type (offset vs digital) and sample stock.
  • Run a pilot (5k–10k) in a representative area, measure redemptions, then scale.
  • Factor storage and phased delivery: 100k needs pallet space or printer warehousing.

Practical print and negotiation points: specify CMYK files at 300 dpi, include 3 mm bleed and crop marks, embed fonts, and request a colour-accurate proof. For flyers, compare papers (mid‑weight uncoated or silk for handouts; heavier board for postcards). For large runs, offset printing normally gives much better unit costs — ask printers for a full cost breakdown so comparisons are apples-to-apples.

Distribution and tracking tips: choose targeted postcode drops or local inserts rather than blanket waste; respect “no leaflets” signage and local restrictions. Use unique codes/short URLs with UTM parameters or single-use coupons so response can be tied to spend. Compare the estimated cost-per-lead from the pilot against online channels mentioned by before committing the whole budget.

Recommended Answers

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Member Avatar for Dani

FedEx Kinkos? Minuteman Press (might be local to me) ??

Member Avatar for ellena980

then what next start advertising your site using ppc and seo.

Member Avatar for ellena980

search in google,you got many then compare cost.

Member Avatar for Amol555

Advertise your website from SEO, PPC or SMO. You can even promote your products from Social Media platforms such as facebook, twitter and LinkeDIn etc.) and get enough targetted traffic to your website.

Member Avatar for ellena980

Printing leaflet might be costly for you.May i know your business zone and area.

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