Member Avatar for HolyInsomniac

Do you think its good to have a rewards program and does it really draw traffic? The rewards program in this case is paying members points for signing up and paying them when they comment and a bunch of other ways. Each point is worth a penny.

Can you please tell me your thoughts on this?

Thanks

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Rewards programs can work, but only when the mechanics support real business goals rather than just driving vanity traffic. As points out, they can build regular users; ’s point about redemption options (instead of pure cash) helps increase perceived value; and ’s caution about motive is the right lens: are people engaging for the product or just for points?

Practical implementation checklist you can apply before launch:

  • Define goals and target actions. Reward behaviors that move the business (first paid order, referrals that convert, verified product reviews), not low-value actions that invite spam.
  • Tie rewards to quality. Pay out only for moderated/accepted content or for items that receive positive signals (upvotes, purchases) to discourage gaming.
  • Economics and controls. Use a payout threshold and a hold period (for returns/fraud) and require verified contact info for cash-outs. Estimate program cost versus expected LTV uplift before scaling.
  • Anti-fraud measures. Enforce rate limits, IP/device checks, duplicate-account detection and manual review for suspicious clusters.
  • UX and redemption. Show progress toward rewards, offer desirable redemption choices that pull users back to your product, and keep terms clear to avoid disputes.
  • Test and measure. Run an A/B test with a control group and track conversion lift, retention at 30/60/90 days, CAC vs. LTV, and the share of “net new” users versus activity shifted from existing users.

Cautions: rewards attract opportunists, so expect churn when incentives stop; account for tax/legal requirements in your jurisdiction; and iterate based on cohort data rather than raw traffic counts.

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Member Avatar for AirForceOne

I do think Reward Points would attract some regular customers if other conditions are similar! The method has been used in offline biz successfully!

Have a nice day,

Member Avatar for MktgRob

I think that if the rewards program was something a little more substantial or that rather than paying cash the points could be used to purchase items or gifts. E-Rewards.com is a good example. They award people cash amounts for participation in online consumer surveys and then give them a list of rewards they can purchase. I am a member and after racking up about $90 I got my daughter some magazine subscriptions and I got myself some coupons for Omaha Steaks and some borders bucks.

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