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Google on Friday, March 22, 2013 announced the public beta launch of Universal Analytics, an expansion of its existing Google Analytics service .

Availability of detailed report of website’s performance with niche details of the traffic.
UA ( Univesal Analytics ) will help GA( Google Analytics ) become more user or customer centric than the visit centric.
Psychological behaviors of the visitors, an unexplored grey area with GA, get resolved with “Universal Analytics”.

So if you Interesting to Knew About difference between GA and UA + Benefits of UA+ how it Affects SEO? + Should you switch to UA, right now?

Visit FATbit blog for in-depth discussion and answers to the above mentioned queries