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please ask a more clear question.

If you want to improve your ranking for specific keyword phrases then your landing page should be optimized to attract searchers for those primary keyphrase targets. Think of your most important keywords to rank, do some keyword search frequency tests to make sure people are actually searching for those and make sure your landing page covers all that in actual content (ie web page Title, keyphrase rich content in heading and paragraph tags, logical image naming conventions, their attributes, textual anchors to and from sub-level pages aka internal navigation system ...).

Ofcourse, landing page use to get the sales to direct page.

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