Member Avatar for awah mohamad

Hi everyone
I started a news website about 15 days ago and have been getting on average about 7 clicks a day from google and bing haven't even indexed my site... It have many categories and it is kinda big since I have about 1900 posts since the lunch... Google have so far indexed 3500 links to my site (posts, pages, categories, tags, etc) or of about 5000 total submitted. I get between 150 impressions and 450 search impressions per day and have had more than 500 unique visits since the lunch and 34% are organic. The thing is I am not sure I am doing it right. I mean I don't know how to optimize my website for search engines. I always optimized small websites but not a website this big. On average we are having between 150 to 300 new posts per day.
How can I build my back links? Is it different from building links for small sites?

Is there a special way to rank for keywords? I really have no idea how to optimize such a website. So please help me out and i will be most appreciative and will be very ready to return the favor if you pm me or post it as a reply.
Thanks in advance.

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Short diagnosis and immediate wins. For a very high-volume news site (150–300 posts/day) Google discovering thousands of URLs but delivering only a few clicks usually means discovery is happening, but crawl/index and quality signals are not aligned. Make a dedicated, continuously updated news sitemap that only contains fresh articles (Google recommends keeping news sitemaps limited to the newest articles and using <lastmod>), split large sitemaps by date/section, and submit them in Search Console. Use the URL Inspection tool only for priority pages while you fix systemic issues. This expands on ’s sitemap point with exact, actionable rules. (developers.google.com)

Fix crawl budget and duplicate inventory. Large publishers must manage the URL inventory: canonicalize duplicates, add noindex to thin tag/category pages (or block with robots.txt if you never want them indexed), avoid long redirect chains and URL parameters, and speed up server responses so Googlebot crawls more pages. Treat pagination and archives carefully (canonicalize or noindex where appropriate) so bots spend time on unique reporting. These are the crawl-efficiency steps that matter most for high-volume sites. (developers.google.com)

Improve signals that drive news visibility. Add Article/NewsArticle JSON‑LD (author, datePublished, dateModified, images), build clear author bio pages and a transparent About page, and keep original reporting when possible—Google explicitly looks for expertise, authority, and trustworthiness in news content. Also make social + newsletter distribution routine to create the initial referral and editorial links that attract crawler attention. This complements ’s shareability advice with schema and E‑E‑A‑T steps. (developers.google.com)

Backlinks and outreach — do this the news way. Focus on editorial/PR: original scoops, interviews, timely data, HARO/press outreach and relationship building with beat reporters. Avoid large-scale “guest post” campaigns or paid link networks that exist primarily to pass PageRank—Google warns against such article-link schemes. Prioritize a small number of high-quality, topical placements over mass low-value links. (blog.helpareporter.com)

Quick checklist: 1) publish a news sitemap and submit it; 2) run an index-coverage audit and fix noindex/canonical issues; 3) add NewsArticle JSON‑LD and author pages; 4) improve server response times and reduce redirects; 5) start focused editorial outreach (HARO/PR, newsletters, social). Follow those steps in order and use Search Console crawl/index reports to measure progress.

Recommended Answers

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Member Avatar for PixelatedKarma

You are asking a pretty broad question without enough details.

Are your urls search engine friendly?
What are you doing right now to build links?
What is your social media strategy?
Is your website scrapping its content from other news sites?

I think without more detail the only advice I can really give you is to make sure all of your content is able to be shared; that is probably going to be the most effective way to build organic traffic for this large of a site. By ensuring people can share your content the links will begin building themselves as more people begin linking to your content. Also ensure that every page is following semantic and standardized markup.

Submitting to the search engines your website, yahoo directory, moz, etc. that should help a fair bit. Also try to guest blog a bit to achieve acouple extra follow links from reputable websites.

Member Avatar for almostbob

make your sitemap dynamic
install the optional plugin for whatever script runs the backend, to automate sitemap refresh
when the bots return, new content will be visible, greatly increases indexing

Member Avatar for smithwills654

First of all analyse the website completely
Check its meta tags
Url formation
Site map
navigation
Check its error
Check whether it has duplicate content

Member Avatar for adsoseo

What kind of website? news, e comercial, online shopping?...

commented: the google search would be "Remedial Reading" -3
Member Avatar for happygeek

The title of this post is: how to SEO a news website. Maybe there's a small clue in there?

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