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Hi everybody,

we are an computer retailer with an onlineshop that is active in 8 countries and we are looking for a way to build HTML5 display ads, because they also run on mobile devices. it looks like that everybody is moving from Flash to HTML5 nowadays, but when i google for tools to produce them i only found the display ad builder from bannerflow. Do you have experience with them? Are there any other professional tools out there, that will work? Bannerflow looks quite promising and i like that it just takes seconds to add 10 different sizes or languages.

thank you in advance for your tips and experience.

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  • Latest Post Latest Post by jameswarner

Dani AI

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For an international retailer the practical workflow is: build one lightweight “master” creative, then generate size and language variants from that master. For teams that can edit code, Google Web Designer is a solid, free desktop option that exports ad-ready HTML5 bundles. For marketer/designer workflows that need fast multi-size/multi-language exports and network-ready packages, consider cloud builders that do bulk resizing, feed-driven personalization and direct network exports. For large-scale, data-driven personalization and programmatic delivery, Creative Management Platforms (CMPs) are the enterprise route. ()

Packaging rules are the constant that breaks builds if missed: most networks want a single .zip with a root index.html, a declared ad size (meta tag), and a clickable exit implemented as a clickTag/clickTAG. Avoid externally hosted assets (publish everything inside the ZIP), keep file weight low, and validate before upload. Google Ads and major ad servers document these requirements and some accounts must meet eligibility rules to upload HTML5 bundles directly. Ad servers (Adform, etc.) may also inject or require manifest metadata and specific clickTAG implementations. (developers.google.com)

Practical production tips: export images as spritesheets where possible, compress and lazy-load large assets, use system or Google Fonts (publish inside ZIP or use allowed Google Fonts only), and keep JS minimal. Use templates + a CSV/feed to swap copy and images for each language/market so translations and legal text stay consistent. Run every bundle through the platform validator (and on real devices) before pushing live. Many CMPs and editors can generate network-compliant packages for you and reduce repetitive manual fixes. (creatopy.com)

Small, safe click handler example (supporting both common variable names):

<script>
var clickURL = window.clickTag || window.clickTAG || 'https://your-landing.example';
document.addEventListener('click', function(){ window.open(clickURL, '_blank'); });
</script>

Watch out for “multiple exits” or extra click layers — Google Ads and some builders will reject bundles with more than one exit or embedded landing URLs in the creative; remove the landing URL from the creative and let the ad server supply the final click target during upload. Also note ’s point about vendor support: test a vendor’s export on your target ad networks (ask for sample ZIPs) before committing. (help.bannerwise.io)

Member Avatar for jameswarner

I remember buying my google product a few years back and the staff are smiling and they don't keep you waiting for long. I think the customer service are slipping away.

commented: Identical, apart from brand name, post to one made by jameswarner account - and equally inappropriate - suggest you stop doing whatever it is you are up to before your account(s) end up in trouble -3
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