It's that time of the year again when the whole 'prediction' business machinery gets fired up. So I thought I would grab some of the ones from my inbox that are perhaps most applicable to the digital marketing sector. The following were inspired by some crystal ball gazing by the folk at the Talkwalker social analytics people, and caught my attention today. So, what does the gathered DaniWeb consciousness make of them? Accurate, likely or total nonsense?
Facebook will become a major competitor to YouTube during 2018 in terms of 'social video' consumption. This on the back of the introduction of new features to help creators with video discovery, especially a preferential boost in the newsfeed for original native video. A dedicated video app is also in the pipeline.
Conversational UI will march onwards and upwards, an AI-powered army of chatbots that will nurture leads and drive sales. Amazon, Apple, Google and Microsoft are all investing heavily in this area.
Be it video or Augmented Reality, 'rich media' for an immersive experience will close the gap between engagement and purchase. If your ecommerce environment is dated, you'll be losing out.
R.I.P organic social reach. Paying for visibility on social media will no longer be optional, as organic reach not only nose-dives further in 2018 but commits seppuku in the process.
- The marketeer is dead, long live the influencer. Maybe the most controversial of the predictions, but influencer marketing has already proved itself in consumer-facing environments and is predicted to storm B2B marketing strategy in 2018. OK, so it may not actually kill traditional online marketing, but it will sure as heck have to be taken seriously and implemented alongside it.