How has April been for you?

This thread shows mixed April outcomes from several members — notably @Dani, @Srirangan, and @ricky0161 — so a single cause should not be assumed. Short, practical checks that separate measurement problems from genuine traffic/revenue loss are the fastest way to find the real issue and avoid chasing noise.

• Confirm analytics integrity: compare week-over-week and year-over-year trends, then verify the tracking library is actually firing for the affected pages (tagging bugs are a common silent culprit).
• Validate infrastructure and deployment history: look for recent hosting changes, configuration updates or code pushes that line up with the drop.
• Inspect search-engine visibility and crawl errors via webmaster tools (index/coverage and manual-action reports).
• Segment revenue by channel and landing page to see whether a single campaign, landing page, or payment flow is responsible.
• Audit paid and affiliate accounts for paused/declined campaigns, payment holds, or tracking token changes.

Quick, copy-paste checks that help narrow it down:

# basic HTTP status + timing
curl -I -s -w "HTTP %{http_code}  Time %{time_total}s\n" -o /dev/null https://example.com/

# quick browser console check for common analytics globals
console.log('gtag', typeof gtag, 'ga', typeof ga, 'dataLayer', window.dataLayer && window.dataLayer.length);

Prioritization: get measurement back first (analytics and ad tracking), then restore any hosting/uptime issues, then address SEO/indexing or conversion funnel problems. Document each change and watch metrics for 2–4 weeks before declaring a trend. Given the range of experiences posted here, that order minimizes wasted effort and speeds recovery.