Member Avatar for sreelatha_1

As a digital marketing specialist in palakkad, I would like to know that, what if people started relying way more on voice-activated devices like Alexa or Google Home to search for stuff online, shop for things, get info, and basically do their digital thing... how would that totally shake up the way businesses do digital marketing? Like, think about it... people using their voices to ask for stuff, get recommendations, buy products, and interact with brands hands-free. Would businesses need to tweak how they optimize for search, create content, do ads, and measure results to keep up? How would digital marketing strategies need to adapt to fit this more conversational, voice-driven way of interacting online?

Edited by sreelatha_1
  • 5 Contributors
  • 4 Replies
  • 88 Views
  • 1 Month Discussion Span
  • Latest Post Latest Post by profitparrot11

Recommended Answers

All 4 Replies

Member Avatar for rproffitt

Have to write not as big an impact as you think.

Consider the deaf community. Also the blind.

Member Avatar for carbattery

With the advent of voice search, businesses must optimize their websites for natural language, long-tail keywords, and local SEO. By adapting early in the digital landscape, brands are able to enhance their visibility, improve their engagement, and achieve a competitive advantage. A key factor in customer connection and conversion is voice-driven marketing. The use of voice devices is reshaping digital marketing by changing the way in which people search for information and interact with it online. Thanks to smart speakers and voice assistants, queries are becoming more conversational and intent-driven.

commented: Alexa is getting worse here. Constant "would you like to subscribe?" responses. Shut up, do your job clanker. +17
Member Avatar for Salem

"Use your voice to search for stuff using low security devices"

Later...

"Use your voice as a unique digital fingerprint to authenticate you on a high security device" (your bank)

Later...

Where's all my money?

commented: When you visit a friend, say "Alexa, Order 5 cases of creamed corn." +17
Member Avatar for profitparrot11

voice searches are primarily being used for finding places or for e commerce searches like shoes red shoes etc

commented: Rocco the naughty parrot was caught ordering items off Amazon’s Alexa. -4
Be a part of the DaniWeb community

We're a friendly, industry-focused community of developers, IT pros, digital marketers, and technology enthusiasts meeting, networking, learning, and sharing knowledge.