I am new to website management, I've endured the mental assault called as 'SEO', and am worse for the wear. From what I can gather, if you've put some research into your keywords/meta tags, your page titles and your site is easy to navigate and includes meta tags and page title words in the body your good to go.
I've started looking at increasing my organic search results for the tags I've used. I understand I'll need back links. I have these through Craigslist ads and from forums, however, I assume that using links from 'other types of sites' will help me to get rated better for google/yahoo searching?
So my question:
How do I properly execute a link exchange? What do I look for (or possibly more importantly) what do I look to stay away from. Also, how to I ensure I can also provide links back? Do I need to have a page reserved for links?
I guess this is all for now.