The Role of AI In Digital Marketing

Neil_12

When it comes to digital marketing trends, there are so many areas to keep up with that it can often be overwhelming for an entrepreneur of any kind. It doesn’t matter what kind of industry you are in - the truth is that every business is focused on their online presence (or at least should be). In addition, many are quick to position themselves to take advantage of the latest digital marketing trends.

This can often be expensive and exhausting. It might involve spending a significant amount of money on new software, programs, products, and also hiring agencies to create content for you. It doesn’t matter whether we are talking about video marketing, SEO writing, or automation, everyone is trying to find ways to make sure that they grab as much attention from the consumer as possible, in hopes of conversion. However, one trend isn’t going anywhere - and that is the fact that artificial intelligence is one of the most important technological trends in the world, and will continue to be. It will also change the face of digital marketing forever.

How AI Will Change “The Search”

We all understand that artificial intelligence is considered to be revolutionary for the retail sector because it can tell us more information about the consumer than before. While there are some that might be concerned about overall privacy, the truth is that most of us understand that the modern world involves trading some privacy for convenience. That’s why social media networks such as Facebook, which have information on a significant segment of the world population, still boasts BILLIONS of monthly active users. This is even more interesting when one takes into account the fact that Facebook was globally criticized for its role in sharing data that affected the 2016 U.S. presidential election.

We all understand that algorithms are a huge part of search engines, but digital marketers have to understand that artificial intelligence will certainly change the way that we search. While we used to worry about keyword density and top rankings; artificial intelligence will evolve in a more complex manner, taking into account patterns that human beings might not be able to recognize, and user behavior that marketers might not be able to parse through.

The point is that artificial intelligence will constantly be “fluid”, while digital marketers who focus on static rankings and results might get left behind. This is especially true when one considers that more people are searching the web in a more conversational tone. This is undoubtedly due to the fact that individuals can now search the web using smart home products, including the Google Home and Amazon Alexa.

Google is also making significant progress when it comes to utilizing machine learning with its search queries. In fact, Google admitted years ago that a “large fraction” of queries were now handled by Rankbrain. It’s hard to downplay the incredible capability of Rankbrain and what it means for the future. Specifically, Greg Corrado, a Google senior research scientist, offered this statement in 2015 regarding how intuitive Rankbrain can be:

“RankBrain uses artificial intelligence to embed vast amounts of written language into mathematical entities — called vectors — that the computer can understand. If RankBrain sees a word or phrase it isn’t familiar with, the machine can make a guess as to what words or phrases might have a similar meaning and filter the result accordingly, making it more effective at handling never-before-seen search queries.”

How AI Will Change Personalization And UX

We all know that there is more data than ever, which is to be expected when there are billions of individuals that have access to the Internet. Human beings are creating data at an alarming pace, and that also means that artificial intelligence will help to know and track more about us than ever. This will radically change the way that websites and companies personalize the experience to certain individuals.

There’s an iconic company that has recently made a move that truly shows how important artificial intelligence will be to the way that we consume information, products, and services. In fact, several months ago, McDonald’s, one of the most popular fast-food chains in the world, purchased Dynamic Yield. While there was no exact amount announced regarding the purchase; it is believed that McDonald’s paid in the “hundreds of millions” for the company. This is the biggest acquisition that McDonald’s has made in decades, and it has to do with artificial intelligence.

Specifically, McDonald’s is interested in using the technology from Dynamic Yield to suggest menu items to their global network of consumers, that might result in a tremendous amount of additional revenue. Dynamic Yield will be able to take into account the traffic and weather in certain locations and use machine-learning algorithms to boost revenue. The idea is that the technology will also be able to immediately suggest new menu items based on the ones that you have chosen, as well. Steven Easterbrook, the CEO of McDonald’s, is not shy about how he believes artificial intelligence will change personalized retail experiences. He states:

With this acquisition, we’re expanding both our ability to increase the role technology and data will play in our future and the speed with which we’ll be able to implement our vision of creating more personalised experiences for our customers.”

When one considers that McDonald’s is one of the most recognized companies in the world, it’s only right to assume that many other companies will follow its lead.

Of course, personalization can apply to every possible sector, not just fast food. Artificial intelligence is already widely used by internet marketers to determine what to show to what kind of consumer. Machine learning helps companies understand their consumer in a new way, and create a “profile” for them and engage with them in the most meaningful way. This will not only lead to more profits for the company, but ideally - would lead to a more pleasant user experience (UX) for the consumer, as well.

Chatbots

In this modern day and age, we all want to be able to communicate with a company at any time. It doesn’t matter where the company is located, or what their “hours” are, there are countless companies that have understood that the more they are able to engage with the consumer, the better. Of course, human beings are not machines, and they require free time for the other areas of their life.

This is why AI chatbots have become such an integral part of customer service. After all, if you have a question or concern about a product or service, it can be extremely refreshing to know that a chatbot might have an answer for you, at 3 AM, when you are working hard to meet a deadline. While there are certainly some chatbots that might be lacking in terms of overall service, artificial intelligence will allow for chatbots to answer more complex and open questions, which can end up revolutionizing customer service as we know it.

We already see this with brands that no longer speak about “phone hours”, but offer contact information through social messaging apps such as Whatsapp and Slack so that customers can contact them 24/7. This is a huge improvement from having to wait on the phone for hours to get a response, which can affect customer retention and brand reputation.

Chatbots can handle multiple requests at all times of the day, and they can also retain all the data involved. It doesn’t matter how patient a human being is - everyone has their limits. Chatbots are always patient and respectful, no matter what, which is extremely advantageous to an organization of any kind. The chatbot can also be tweaked to make product suggestions, or even provide advice about certain products and/or services, as well. In this way, a chatbot can simultaneously help to personalize the experience, while providing customer experience, and enhancing the overall user experience, all at the same time. It is natural to see how this can help an organization save costs on sales representatives while attending more to customer needs than ever.

Summary

We all know that artificial intelligence is coming, and we have all sorts of different ideas about what that will look like. There is no way to completely tell how artificial intelligence will evolve. Even some of the most well-respected figures on the subject, including Elon Musk and Stephen Hawking, have expressed concern about how artificial intelligence will affect human civilization.

However, one thing is for sure - it will certainly change digital marketing forever. This is not to say that it human beings will be replaced, but that organizations will be able to know more about the consumer, and how to take advantage of what they do know, thanks to artificial intelligence. There will be more specific suggestions made, more tailored searches that respond to your tone of voice, and more personalized experiences than ever. There will be some consumers that are uncomfortable with this shift, and others will embrace the newfound convenience. Either way, the digital marketer should understand that if their organization is to evolve with the future, it should work on evolving the same way that artificial intelligence does - constantly and completely.

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Singh5325 0 Newbie Poster

Artificial intelligence can significantly help with that in its ability to collect data and decide which content is the most applicable based on things like location, historical data and past behavior.Voice search technology is also a great addition of AI in digital marketing that can get faster results.

commented: The role of AI will be increased more in upcoming days. Voice search is in rising mode. It's a best example of AI influence in Searching. +0
divyansha_singh 15 Newbie Poster

The use of Artificial Intelligence in Digital Marketing is:

1- It helps in creating and generating content that will be useful to attract visitors to your website.
2- Artificial Intelligence not only create content but also helps in curating content.
3- Helps in Email Marketing campaign
4- Helps to find more ways of advertising on different Social Media platforms.

rproffitt commented: I think we need to watch Minority Report again. +15
jdmseocompany 0 Newbie Poster

Image result for The Role of AI In Digital Marketing
Artificial intelligence is an incredible technology that can work wonders for your brand. Using AI digital marketing strategies will help brands deliver improved customer experience and do more effective marketing. It will also ensure faster problem-solving for consumers.

monica_14 -6 Monica Geller

Artificial intelligence (AI) is science that deals with building intelligent machines that can think and respond like a human. It helps in digital marketing for more effective marketing.

aishley 0 Newbie Poster

Yes, AI made digital marketing very powerful and effective. There are lot of digital marketing strategies where AI is being used like you said Chatbots. Marketing automation is becoming way more effective since the uses of AI and machine learning implemented. Even AI help businesses improving customer engagement and retaining their customers. With such advanced techniques, digital marketing is now very useful for businesses around the world.

Dot Com Infoway 0 Newbie Poster

Artificial Intelligence is a trendy topic and undoubtedly it has great benefits for the future. Digital Marketing is one of the primary applications of AI which helps to reach the right audience.
Using AI digital marketing strategies will help brands deliver improved customer experience and do more effective marketing. It will also ensure faster problem-solving for consumers.
With the ability to collect data, analyze it, apply it and then learn from it- AI is transforming digital strategy.AI can integrate with Digital Marketing in the following ways:
Increased User Experience
Better Return on Investment
Easier Search Sessions
Sales Forecast
Better Advertising.

alilufyan25 0 Newbie Poster

Artificial intelligence (AI) is science that deals with building intelligent machines that can think and respond like a human. It holds exceptional future opportunities in digital marketing. The impact of AI and machine learning goes far beyond the mundane.

HarbalRock -3 Newbie Poster

Will Machines Do What We Can Do? Discover In This White Paper. Download For Free. Oversee Complexity. Client Engagement and Operational Excellence. Oversee Complexity. 35+ Years In Business. Solicitation A Demo. Work for Change. Foresee Needs.

rproffitt commented: What are you saying here? Have your bot call my bot? -3
tihorsonawane -3 Newbie Poster

Helps You Understand Your Audience Better: AI can analyze statistics to effortlessly are expecting the shopping for behaviors and choices of your target customers. Improves User Experience: You can use AI statistics to offer your target audience with what they actually need.

rproffitt commented: Just one question. Where is this AI today? All I see is machine learning which is not AI. -3
Kanchan Dhiman 15 Newbie Poster

AI is going to add extra features in Digital Marketing where people dont want to put extra efforts through Airtificial Inteligence many things are going to be sorted. In future everthing is going to depend on AI which will be connected with Digital Marketing. Things are going to be easier with AI in future.

rproffitt commented: I agree, for now it's all "Airtificial". Nice way to put it! +15
Sofie25 0 Newbie Poster

The impact of artificial intelligence in the field of digital marketing is far-reaching. Organizations around the globe are shifting to AI- applications and Artificial Intelligence services for better out-reach and efficient execution.

As a digital marketer, even myself was stranded in the idea of AI being a help. I thought it was a questionable concept. But now I realize it was wrong to have such bias.

Studies and real-life business applications show that artificial intelligence can boost digital marketing efforts. AI can gather data that spread across numerous applications into one place that will help to gain an accurate insight into problems.

There are several other ways in which AI is helping to channel the marketing effort for better output. AI can help to predict the behavior of the targeted customer. AI helps to target a specific audience and to influence their buying behavior. These are calculated on the readily available data from a previous purchase. Experts call it, "Predictive Analysis". This analysis helps the analyst to extract information and accurately predict the buying pattern as well as user behavior.

Artificial intelligence also helps to deliver a personalized experience to the visitors/users. Chat-bots help the service provider to deliver a personalized experience in terms of query answering. AI with sentiment analysis, empower the marketer to comprehend the mood of the customer from the message, literally by analyzing the words typed in chat.

Content generation, image recognition, sales forecasting, and automated email marketing are other examples.

But one thing we need to understand is not all AI applications are as stronger as we think it is. Simply, you can make two classes. Weak and General AI applications. Weak AI works in a specified field alone. An example could be SIRI. General AI works in numerous segments. It can brew coffee for you, can write content, etc.

I strongly believe (now) that AI will help the degital marketing to reach new heights. As the blog conclude, we could get to see new horizon, in terms of marketing.

kritesh650 0 Newbie Poster

AI can analyze data to easily predict the buying behaviors and decisions of your target customers. Improves User Experience: You can use AI data to provide your audience with what they actually need.

aarticod 0 Junior Poster in Training

Digital advertising is, without a doubt, the area of digital marketing that's most successfully adopted artificial intelligence. For example, Facebook and Google ad platforms already use machine learning and artificial intelligence to find people more prone to making the advertiser's desired action.

Rachel_11 0 Newbie Poster

Through AI you can find your audience interest in easy way. you can see how they interact with you. This post is very helpful for me. I am thankful to you for sharing such kind of informatioin.

nikitacod 0 Junior Poster in Training

Artificial Intelligence is about creating intelligent machines to perform cognitive tasks. The ability of these machines to think like humans would keep improving when they have sufficient data to identify patterns and trends. Digital Marketing (DM) is an expertise that extensively revolves around data and analytics. The ability to figure out the right insights from data is crucial to the success of any online initiative. With a massive increase in the amount of data and its sources, it’s logical to believe that AI has a vital role to play in digital marketing.

holisticgroup19 -6 Newbie Poster

Artificial intelligence is transforming customer-facing services for digital marketers by increasing efficiency and optimizing user experience.

Shailender_1 0 Newbie Poster

AI is the best powerful strategy for your Internet marketing, with the help of AI (Artificial Intelligence) you can target the nich audience in Internet market and you will set a plan how to implement effective marketing startegy for your business.

holisticgroup19 -6 Newbie Poster

Nice Post. Very informative. Thankyou

Eclicks 0 Newbie Poster

There are many Important Key Role of Digital Marketing Experts that are:-

  1. Post the relevant content related on perticular topic and share on quality website.
  2. Avoid to use the spamming content.
  3. Post content according to relevat Niche.
  4. Do Buisness Listing and product listing to enhance visiblity of product and services on Web.
  5. Check the google cralling and google Indexing status.
  6. Improve website response time.
  7. Optimize the Images and also add Alt tag on Image.
  8. Remove the Broken Link for your website.
  9. Use the static Url for your website.
  10. add the social media pages link on your website in Header and footer and continuously post on it.

Visit Eclicks Digital website for geeting the best Digital Marketing services with expert.

digitalflaver 0 Newbie Poster

Important Key Role of Digital Marketing Experts that are:-

  1. Avoid spamming content use only relevant content related to topic.
  2. Post content on quality website and according to Niche.
  3. Do Buisness Listing, product listing and review listing to enhance visiblity of business services on Web.
  4. Improve website response time.
  5. Fix Broken Link in your website.
  6. Add social media pages link.
rakeshkapoor992 15 Newbie Poster

The Future of SEO also depends on AI & Machine learning that will impact content

1) User Experience Is Top Priority for Ranking
2) Age of Mobile - Mobile SEO will get huge
3) Voice Search SEO - Biggest SEO trend in 2020
4) Video Content for SEO
5) Virtual reality content on website

Today, AI-powered tools are becoming as common as SEO tools, and using them together will allow us to push the event horizon of marketing into unimaginable reaches .
But no matter how much technology you use, the focus should always stay on the user first. Yes, machine learning and artificial intelligence technology are transforming ranking factors, but only to better reflect the needs and expectations of the human searchers

umerghani25 commented: Thanks for sharing... +0
umerghani25 0 Newbie Poster

Help You Understand Your Audience Better: AI can analyze data to easily predict the buying behaviors and decisions of your target customers and also improve user experience to provide the audience what they actually need. ... Implementing AI in digital marketing strategies will help you reach out to the right audience.

masha_1 0 Newbie Poster

Thanks for the article, interesting work. I always want to know more about the content.

softpulse 0 Newbie Poster Banned

AI helps a lot in digital marketing. All SEO campaigns analytics tools are somehow dependent on artificial intelligence. The personalized marketing campaign, targetted ads, etc are only possible due to artificial intelligence. AI is a highly utilized technological tool used in the current technological scenario.

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