What is Google Analytics and How to set for a website?

Google Analytics is some of the most complete free tools for tracking statistics data about your website. It is easy to add and use, it offers the basic data for inexperienced marketers, as well as in-depth analysis, perfect for the big companies and online businesses. The probability to generate custom reports and set up campaigns with goals makes Google Analytics a perfect tool for observing your online presence, and analyzing conversions, traffic, etc.