Member Avatar for Javier Abad

Hello everybody! I'm Javier Abad, a marketing student, and I have a question to ask you, I hope you can give me a hand! The marketing agency Comunicare, where I'm doing my internship, is restructuring their website (https://www.comunicare.es/). They want to insert in the home page several forms so that potential clients can request information about their services. I would like to ask for your advice and comment, considering the current structure of our website, where these forms would fit and how the inclusion of these contact forms would be beneficial or detrimental to the positioning of the agency. Also, looking at the structure of the website, what improvements can you think of that could be made to boost it?

As I told you, I am doing my internship in this agency and they have asked me to offer suggestions on how we can put these forms on the web and at the same time be beneficial for the SEO of the company, and I thought that from this forum you could help me. thank you very much!

Edited by Dani because: Moved to correct forum
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Dani AI

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Hi — quick, practical guidance you can present to Comunicare that complements without repeating their advice.

Prioritize conversions first, SEO second: capture intent with lightweight forms but keep each service page fully indexable (unique title, H1, meta). Treat the homepage as a discovery hub with clear CTAs that lead to focused service landing pages. Do not gate core service content behind a form or redirect users to give consent/input — overlays or redirects that block indexable text hurt both crawlability and user experience. (developers.google.com)

Actionable checklist you can implement this week:

  • Build one lightweight, service-specific form per service page plus a single minimal contact form for general enquiries.
  • Use a dedicated thank-you URL after submission; if your form is AJAX, push a dataLayer success event and mark that event as a conversion in GA4 (or import to Ads).
  • Add structured data for contact details / local business (ContactPoint / LocalBusiness) so search engines can surface your info.
  • Make forms accessible (labels, keyboard focus, ARIA where required), defer heavy scripts, and test Core Web Vitals.
  • Implement server-side validation and progressive enhancement so the form works without JavaScript.
  • Collect and record clear consent for marketing opt-ins (GDPR): store timestamps and text users agreed to.

These recommendations map to concrete steps the devs can implement and to measurement best practices for GA4/GTM and search engines. (developers.google.com)

If you list the specific service pages you plan to add forms to, a short metadata and tracking spec can be prepared for the developers to implement.

Member Avatar for Dani

Hi and welcome to DaniWeb! I've moved this question to our user experience forum since that's the more appropriate place for it than web development, where it was.

I guess the recommendation I would make would be to think what type of visitor goes to your landing page, how they find it, and what their goals are. Are people clicking through to this particular landing page just "window shopping" or are they more likely to want more in-depth information, and take the time to fill out a form, give up their contact information, and wait for a response for it?

I would put the form lower down on the page. In other words, you load the page, you get some general information, see some navigation links to go deeper on your own, and then once you've gone through that, there's a form if you are ready to take the next step.

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