The second Microsoft-Seinfeld ad was released Friday. It had a few funny moments, but once again left most people shaking their heads wondering exactly what Microsoft hopes to achieve. I'm not sure they know. Although they may have a game plan, it's hard for anyone to see exactly what it is.
We know this much. Microsoft has invested $300M on this new ad campaign to convince us that Microsoft (to paraphrase an old Animals song) is a soul whose intentions are good, but is simply misunderstood. Meanwhile the PR machines has sent out some big wigs to convince us that Vista is stable and in its current iteration is working fine. No really, it is.
Microsoft even went so far recently as to mask Vista as a new operating system called Mojave, and showed people's reaction on hidden camera. Apparently, people who claimed they wouldn't buy Vista were wowed by it when they saw it in action under a different name. The blind taste test might work for soft drinks, but there's more to an operating system than a quick taste. Let's let these people live with Vista for a few weeks, then record their reactions. Something tells me it wouldn't be very flattering.
It's gotten so bad in fact, that Business Week reported recently that mega PC maker HP "has quietly assembled a group of engineers to develop software that will let customers bypass certain features of Vista." …