Member Avatar for MktgRob

Last week Microsoft made available for download the latest IIS SEO toolkit Beta, another part of the larger Microsoft Web Platform Strategy. The three components are a Site Analysis Module, Robot Exclusion module and a Sitemaps and Site Indexes module. Microsoft states that the toolkit beta will

1. Improve website traffic volume and quality coming from search engines
2. Provide control on how search engines access and display web content
3. Informs search engines about indexable locations

While the implied value of the toolkit is obvious can anyone provide first hand knowledge of real value achieved. Obviously, with the toolkit only being available for 7 days results may not be available yet but if you could speak of the usability of the toolkit that would be helpful.

  • 5 Contributors
  • 6 Replies
  • 89 Views
  • 1 Week Discussion Span
  • Latest Post Latest Post by MktgRob

Dani AI

Generated

As noted when the beta appeared (and thanks to for prompting the link), this extension is best evaluated with a short, measured test rather than on a live production box. It installs per-server and requires administrative access, so use a staging copy or a VM that mirrors your production site before making changes.

Practical test plan: take a baseline (current organic sessions, indexed pages, crawl errors), run one full analysis on staging and export the report, fix a short list of high-impact items (broken links, missing title/meta, redirect chains, pages unintentionally blocked), then generate and validate a sitemap and submit it to webmaster tools. Track index coverage, crawl errors, impressions, and organic traffic for 4-8 weeks to see real impact. Expect infrastructure gains (better crawling/indexing) rather than immediate ranking jumps.

Usability and caution notes: betas can misreport edge cases and may add server load—run scans off-peak or on a copy. Validate any robot or sitemap changes before applying to production and keep backups so you can roll back. For a fuller picture, combine the toolkit output with server logs and an independent crawler (for example Screaming Frog or similar) and compare results with Google Search Console and Bing Webmaster Tools. If you try Microsofts Bing guidance PDF that mentioned, treat it as complementary to live webmaster tool data.

Recommended Answers

All 6 Replies

Member Avatar for redesignunit

Nice info it will be useful to all seo person

Member Avatar for lalit tiwari

can u giv me link in that tools

Member Avatar for thewebhostingdi

Well, I've not used this tool kit ... This is the first time i heard about it.

Does it ship with the IIS ?

Member Avatar for bobchrist

Thanks for sharing that, I'll have a look on this. :)

Member Avatar for MktgRob

here is the URL

http://www.iis.net/extensions/SEOToolkit

As it is still in Beta and readily available as a download I doubt it is in any of the latest copies of IIS that are going out the door.

Member Avatar for MktgRob

I meant to post this earlier but I read a few days ago that Microsoft put out a PDF with SEO advice for the Bing Search engine. Has anyone seen it and read it. It would be good if we could provide the forum with a quick review of this doc.

Be a part of the DaniWeb community

We're a friendly, industry-focused community of developers, IT pros, digital marketers, and technology enthusiasts meeting, networking, learning, and sharing knowledge.