I'm wanting to start a blog to promote my life insurance site.
It's main purpose will be to write relevant articles containing anchor text links to my site to try and improve my sites serp's.
Does anyone have any advice on which blogging software is best to use for this purpose?
I've noticed wordpress is very popular when looking at other and competing blogs and I was just hoping someone could offer any ideas or advice?
My hosting packages has several blogs available but I don't know which one is best or should I sign up to blogger etc?
Many thanks in advance