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Pay per click advertising is a way of advertising on the Internet, without having to pay a fixed amount to have an ad placed on a web page. With pay per click advertising, the advertiser only pays when someone clicks on their ad and is taken to a specified page on their website.

Edited by canadafred: fake signature removed

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Last Post by infinique
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PPC may provide very beneficial depending on the keyword however you have to be careful that you dont use up your allocated amount with general keywords rather than keywords that reflect consumers closer to the buying funnel.

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PPC is a best to advertise.But it depends upon you how to manage your campaign, ad groups and keywords.

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Pay Per Click (PPC) is an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.

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PPC is a good platform for net advertising. But it is not easy to handle the campaign as you thinking.Following steps are very important
1- How to manage the best business keywords.
2- How to divide the services or products in ad groups
3- how to mange the quality score.
4- How to manage and control CTR.
5- how to beat the competitors.

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Pay Per Click help to list a website at the top of search engine results by marketing on keywords that foremost portray a product or service. It's a vibrant marketplace. The more you bid, the more your advertisement will be displayed in the list.

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