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Hi all...

Which are the different website tracking tools available other than google analytics?

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Quick practical guide: decide what you need to measure first (traffic counts, campaign attribution, user journeys, or UX problems). As noted, budget matters, and as asked, clarify why you’d move off Google’s standard setup — common reasons are stricter data ownership, lighter privacy-first reporting, or deeper event/product analysis. Several replies rightly point out that host-provided logs, rank-checkers and backlink tools are complementary to analytics, not replacements.

Think in categories rather than brand. Self-hosted, full-featured analytics give direct control of storage, retention and third‑party sharing — an important choice when data ownership or strict regional compliance matters. Privacy‑first, lightweight analytics trade depth for speed and minimal consent burden by avoiding cookies and persistent identifiers. (matomo.org)

Product or event analytics are a different animal: they focus on user actions, cohorts and retention (useful for apps and product teams more than pure traffic reporting). Qualitative tools (heatmaps/session replay) are great for UX fixes but must be used carefully — session capture can accidentally record sensitive inputs if not configured to redact them. Use event tracking for funnels and product questions; use session recordings sparingly and with redaction. (amplitude.com)

Practical checklist: define 3 business goals and map the minimal metrics to each; run any new tool in parallel with your current tracking for 2–4 weeks; verify hits in browser devtools and against server logs; watch for ad‑blockers and sampling; and consider server‑side tagging if you need better control, performance, or privacy guarantees. Server-side tagging moves data processing off the page and into a container you control, which helps with both security and data quality. (developers.google.com)

Use the thread’s suggestions as a starting map: pick the measurement category that matches your goals, test one alternative in parallel, and pick the tool that gives the right balance of accuracy, privacy, and ease for your team and clients.

Recommended Answers

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Member Avatar for InsightsDigital

It depends if you want free or paid tools. Also, it depends what you are tracking - website traffic or blog visitor flow.
In regards to free - there is AWstats, Clicky, Yahoo Analytics (I think limited to e-commerce accounts), snoop, and crazyegg.
Some of these links also have paid version.
In regards to paid - Omniture, Webtrends, Coremetrics.

Member Avatar for joesmith.aj

Statcounter can be used. It's a free tool.

Member Avatar for amandamerced

I use 's rank checker is what I'm using. Its a free tool as well.

Member Avatar for AirForceOne

I think the awstats coming with my hosting package would be a nice supplement for Google analytics. Also, seoquake and rankchecker add-ons for Firefox are also nice tool for tracking other SEO efforts purpose.

Have a nice day,

Member Avatar for asdfghjk9

To chaking backlink I used backlinkwatch that free.

Member Avatar for webpromotion

I only use Google analytic.

Member Avatar for Dani

Google Analytics is the best free option available IMO. Is there a reason you want to look beyond it?

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