i just started using adwords and i don't really understand too much of it. i have all of my campaigns set up and phrases in each campaign. i created different landing pages for each campaign to represent the topic im going for. im having troubles in different areas and i hope someone can help.
1. how do i find long tale phrases
2. when i use the google keywords tools its says estimated cost per click is 5 cents. but but i set up my campaigns it says 2.25 or 15 bucks.. where do i go to find exactly what people are paying for because i dont want to get ripped off. i have 2 different campaigns but required some of the same phrases. one campaign say to get on the first page is 50 cent and the other for the same account phrase is 1.00. im so confused.
3. im getting impressions but no clicks
4. a bunch of my phrases says they are eligible for the 1st page but im not on the first page
5. most of my ads do not show up.
if someone can help i would greatly appreciate it