Member Avatar for chamoo007

i have heard and seen some of the videos and articles in which people are saying that meta description is not important in google,s eye.. google doesnt look much to it ?
is it right?
than why we get description result when we search some thing in google..we see title and description... than how its unimportant.. even matt cutt from google also say this thing that its not important now?
is this true?

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  • Latest Post Latest Post by CharlieD26

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Short answer: meta description text is not a direct Google ranking signal, but it still matters for how a result appears and how many people click it. Google’s own guidance and historical statements from the Search team make a distinction between “ranking” and “snippet/display” use of the description tag. (developers.google.com)

How snippets are chosen: Google primarily builds a snippet from on‑page content that best matches the query and will use the meta description only when it gives a clearer summary. Snippets can vary by query and device, so a well‑written meta description increases the chance the result looks relevant and appealing even though it won’t directly move rankings. (developers.google.com)

Practical guidance (what’s worth doing): write unique, readable descriptions for priority pages (homepage, category pages, top content and product pages). Keep the text human‑focused (a concise summary or quick benefit), avoid keyword stuffing, and don’t spend disproportionate time on thousands of low‑value pages—use readable templates there. Track impressions and CTR in Search Console and analytics to see whether changes improve real traffic. (developers.google.com)

To connect this to the thread: ’s observation about Google not “using” the description for ranking is correct; and are right that it’s low for ranking; and and are right that it still influences the first impression and click behavior. Bottom line: not required for ranking, but still good on any page where a few extra clicks matter.

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All 9 Replies

Member Avatar for andrew Collings

of course, it is not very important for submitting a site.

Member Avatar for vccsite

yea it is important to describe your site when ever you search in google , you normally see sites with description and i think some ppl do read descriptions also ;)

Member Avatar for canadafred

It's always best to offer Google your version of a description because it sometimes actually uses it to describe your web page. A well-crafted description can be an eye-catcher for searchers and could mean the difference between a visit from qualified traffic, or not.

Member Avatar for shahzebkhan

if meta is not so important than why are google is using it in its results ?
dont you think it has some thing ?
we cant neglect the importance of meta description

Member Avatar for shaniadavid

i agree because we get description result when we search some thing in google..we see title and description and its how google saves those pages in its data base.. So we can not neglect its importance!

Member Avatar for AirForceOne

Hi,

1. In my own experiences, meta description tag would still be important for SERP purpose.
2. Another thing I would like to mention is that it is still a good practice to set up meta keyword tag for our sites since this tag would still be useful for bookmarking purpose though it is not be used for ranking on Google.

all the best,

Member Avatar for logoonlinepros

But we can't ignore it that's is really not important for SEO point of view.

Member Avatar for CharlieD26

Well, in terms of Google and ranking, meta description doesnt matter. But it still very much matters in terms of your potential visitors. Imagine this: your website ranks number 2 for a keyword, has a title, but no description. Instead Google displays some "...bla bla" snippet as the description where the keyword may be contained. This looks a lot less smooth than those other pages under you that do have a nice summarizing description. Which one do you think the visitors will go to?

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