What is the Difference Between Reciprocal Link and Link Exchange?

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What is the Difference Between Reciprocal Link and Link Exchange?

I'm quite sure they mean the same thing: swapping links in an effort to please the search engine by artificially manipulating off-site ranking factors.

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What is the Difference Between Reciprocal Link and Link Exchange?

I'm quite sure they mean the same thing: swapping links in an effort to please the search engine by artificially manipulating off-site ranking factors.

These both are same thing man

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