I have a site where I am trying to use a question answer format as my sales pitch. The beginning 2 paragraphs ask the viewer questions answer them to lure them into my product.
I know that you should place your keywords at the top of your website for SEO. I also hear that you should place <h> tags with KW as well.
What I did was utilize a <-h1-> tag in my middle paragraph to hightlight my keywords. I used CSS to make the h tag look just like normal text so it flows normally like this sentence.
Is this a bad technique? I am not sure if search engines just scan for a h tag on the page, and not care where it is, or if that TOO needs to be at the top of the webpage.