What difference between PPC and CPC?

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What difference between PPC and CPC?

The first letter of the acronym?

Actually, PPC means Pay Per Click whereas CPC means Cost Per Click. Google uses the term CPC in Adsense instead of PPC because the actual value earned in Adsense for the click will vary, in spite of …

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What difference between PPC and CPC?

The first letter of the acronym?

Actually, PPC means Pay Per Click whereas CPC means Cost Per Click. Google uses the term CPC in Adsense instead of PPC because the actual value earned in Adsense for the click will vary, in spite of the maximum bid. PPC is a term still used by other search engine ad models and ,if my history is correct, originates from Overture (which once supplied all Google sponsored listings before they developed their own model and then was bought out by Yahoo who still uses it, although it may not appear that way).

I am very well aware of PPC but CPC is new for me. I would like to get some proper insight on CPC. But it seems here that both have same value and both are related to the one topic.

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