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CPM means cost per impressions. It is one way of visiblity through which one can generate huge traffics.

Edited by abhinavkumar123
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Earlier posts from , and cover the basics. Practical guidance for choosing CPM: make the buying model follow the campaign goal. CPM is most useful when predictable reach and brand exposure are the objective; if the primary goal is clicks or direct conversions, consider CPC/CPA buys or run a hybrid test so cost-per-action is controllable.

When comparing CPM offers, look beyond the headline rate. Require viewability reporting or negotiate vCPM; ask for audited impression logs and sample placements; compare effective cost using eCPM so different formats and buys are comparable. A simple eCPM formula to use is:
eCPM = (revenue / impressions) * 1000
Also track post-view conversions and on-site engagement to capture any view-through value that raw impressions miss.

Quick operational tips: set sensible frequency caps to avoid wasted reach, test multiple creatives and sizes, prefer guaranteed or premium placements when brand safety matters, and insist on third-party verification to reduce non-viewable inventory and fraud. Run a small pilot with full measurement (viewability, engagement, post-view conversions or brand-lift) before scaling. As noted, traffic quality matters; and as ’s resource shows, fundamentals are useful — but verify metrics against current viewability and fraud standards because the market and measurement rules have evolved since this thread began.

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Member Avatar for canadafred

people need to click the ad in order to count as traffic, whether the impression was cheap or expensive. How that equates in volume of traffic depends on a few factors but size of budget is a big one.

Edited by canadafred
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CPM is cost per mille, or one thousand impressions. It's often the unit of measurement used when buying or selling banner advertising. As canadafred mentions, while ads might be purchased on a CPM-basis, often the percentage of people who click the ad (know as click-thru rate, or CTR), is used to determine the performance of the ad and whether there was a return on investment for the advertiser.

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Member Avatar for shasha7

"cost per thousand impressions." = CPM

If you have good traffic , its worth trying.

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