CPM means cost per impressions. It is one way of visiblity through which one can generate huge traffics.

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people need to click the ad in order to count as traffic, whether the impression was cheap or expensive. How that equates in volume of traffic depends on a few factors but size of budget is a big one.

CPM is cost per mille, or one thousand impressions. It's often the unit of measurement used when buying or selling banner advertising. As canadafred mentions, while ads might be purchased on a CPM-basis, often the percentage of people who click the ad (know as click-thru rate, or CTR), is used to determine the performance of the ad and whether there was a return on investment for the advertiser.

"cost per thousand impressions." = CPM

If you have good traffic , its worth trying.

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