Can you guys tell me what is black hat seo and its uses?
I simple language working against google guidelines to get good rankings and traffic to the website is called black hat seo.
Violating the guidelines of webmaster and doing unthical things to make your website's SERP better are known as BLACK HAT SEO.
Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. One black hat technique uses text that is hidden, either as text colored similar to the background, in an invisible div, or positioned off screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking.
Black hat seo is one of the search engine technique, by this we can promote our website into internet marketing through searhc engines, but search engines never encourage this technique. Because which is against the search engine guidelines.
Violating the rules of Google Algorithm in order to bring the keywords ranking in the top search engine results.