Provide the customer with the unique discount code that was generated or when you created the discount coupon code.

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That's a pretty vague question, and I don't see what it has to do with SEO. The procedure for creating/using a coupon code on your site depends on the platform you're running on.

costomer has to go to vendors site and use the coupon when he check out. Thats how costomer is going to use coupon code.

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