SEO Copywriting is the technique of writing the viewable text on a web page in such a way that it reads well for the surfer, and also targets specific search terms. Its purpose is to rank highly in the search engines for the targeted search terms.
As well as the viewable text, SEO Copywriting usually optimizes other on-page elements for the targeted search terms. These include the Title, Description and Keywords tags, headings and alt text.
The idea behind SEO Copywriting is that search engines want genuine content pages and not additional pages (often called "doorway pages") that are created for the sole purpose of achieving high rankings.
SEO Copywriting refers to the writing related to specific topics on different categories like web development, SEO, internet marketing etc. for the purpose of getting backlinks to your site with optimized anchors, but of late google is penalizing such optimized links, only high quality content and branded URLs are indexed
Search engine improvement (SEO) is that the method of moving the visibility of a web site or an internet page during a search engine's "natural" or un-paid ("organic") search results. In general, the sooner (or higher hierarchic on the search results page), and a lot of oftentimes a website seems within the search results list, the a lot of guests it'll receive from the search engine's users. SEO could target totally different styles of search, together with image search, native search, video search, tutorial search, news search and industry-specific vertical search engines.