Member Avatar for WatsonKatherine

How to do video seo & can any one tell me how google crawl video's?

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  • Latest Post Latest Post by Amanda_2

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Good starter tips from , , , and — they covered metadata, platforms and engagement. The missing, practical piece is how to make a video discoverable to search engines: give Google a crawlable watch page plus explicit machine-readable signals (VideoObject structured data) and a video sitemap so Google can find the thumbnail, duration, uploadDate and playable URL. See Google’s video structured-data and sitemap guidance for required fields and examples. (developers.google.com)
Video structured data (Google).
(Google).

Practical checklist — implement these before pushing promotion:

  • Build a dedicated, indexable watch page (H1, short description) and include the full transcript as visible HTML (not only in an SRT) so search engines can read the content.
  • Add VideoObject JSON‑LD with required properties (name, thumbnailUrl, uploadDate) and recommended ones (contentUrl, embedUrl, duration). Use schema.org types for correctness.
  • Create a video sitemap (or add video tags to your sitemap) and submit it in Search Console; ensure thumbnail and media URLs are reachable and not blocked by robots.txt.
  • If you use YouTube, optimize the YouTube page (timestamps/chapters, clear description) and embed the video on your site with the site page marked up — that gives both YouTube and Google extra signals. (schema.org)
    schema.org/VideoObject.

Example JSON‑LD (minimal — change values to match your content):

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "VideoObject",
  "name": "How to do video SEO",
  "description": "Short, exact summary of the video",
  "thumbnailUrl": "https://example.com/thumbnail.jpg",
  "uploadDate": "2014-12-19T08:38:00+00:00",
  "duration": "PT2M30S",
  "contentUrl": "https://example.com/video.mp4",
  "embedUrl": "https://www.youtube.com/watch?v=VIDEOID"
}
</script>

As noted, engagement metrics (watch time) matter inside YouTube; for Search results, structured data + sitemaps drive eligibility for rich video features and key-moments. Test your markup with Google’s Rich Results Test and monitor indexing in Search Console. ()

Recommended Answers

All 6 Replies

Member Avatar for Kelly Burby

Well, there's nothing much to do about it other than putting the description and the keyword in correct manner I guess (thinking) !

Member Avatar for shapna.patel.5

Nothing special with video SEO. Just create a video for free or paid video creation tools such as proshowweb, movie maker and animoto tool, and then share it on video sharing sites such as YouTube, Vimeo, Flickr, etc. with title or description link.

Member Avatar for WatsonKatherine

Thanks For Your Precious Time & Valuable Comments.

Member Avatar for AdrianChestnut

Video SEO is simple just creating a video having informational content and accurate link that help customers

Member Avatar for mikesmithnew

Optimization of videos are important nowadays. The important things to be remember.

  1. Proper keywords selection
  2. Title and description should be unique and it must have the keywords.
  3. Tags should be relevant.
  4. Social sharing of teh video.
  5. Embedd the video in few blogs.

It will work.

Member Avatar for Amanda_2

there is also the issue of what youtube calls "watch time" its very important to video seo next to tagging, description

watch time is to video seo what bounce rate is to website seo. They basically analyze how long a viewer stays to watch your video.

the assumption is that if u place a accurate title & discription which relates to your video then a person who visits the video will watch it for a long time.

if people are viewing your video for a very short time it probably means that your video text (title/description) are misleading so this will have a negative effect on your video seo rankings.

Another way to do video seo is to use Transcribing and uploading closed-caption files for all of your videos .

Transcribed videos generally rank higher since they allow access to information in multiple formats.

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