PPC refers to pay-per-click. This is a kind of internet marketing in which the advertisers will pay for every click made by the users to every ads they got. This strategy in internet marketing is more focused in delivering traffic to the webiste.
In simple word Pay per click (PPC), also called cost per click, is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.”
PPC increases search engine visibility only while your campaing/budged lasts. SEO and content building are more preferable to build continuous traffic. There are also other methods of advertising such as CPM (cost-per-thousand-impressions) which are less expensive usually. And there are many providers such as: http://andreeandassociates.com
PPC means Pay per click.Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering.