Member Avatar for Jordan_5

I have used facebook ads a few times and basically broke even. With Adwords I was in the red so I stopped using them. Which of these two have you had more success with?

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Short, practical summary tied to the replies above.

As experienced (break‑even on Facebook, losses on AdWords), that outcome is common: neither channel is inherently “better.” Success depends on matching channel strengths to the business goal, the quality of the landing experience, and clean conversion tracking. was right to warn about learning before launching, and correctly points out that numbers in Facebook Ads Manager and Google Analytics often don’t match — that’s usually a measurement/attribution issue, not fraud.

Core decision rules

  • Use paid search (Google Ads) when users have high intent (they’re actively searching). It’s usually better for last‑click conversions and lead capture.
  • Use social (Facebook/Meta) for discovery, audience building, creative testing, and lookalike targeting; clicks are often cheaper but lower intent.
  • Paid ads do not improve organic SERP rankings; they increase visibility only while running.

Troubleshooting measurement (why clicks differ)
Common causes: different attribution windows and models, missing UTM parameters, URL redirects that strip query strings, cross‑device behavior, ad‑blocking or privacy settings, and pixel/event misconfiguration. Quick checks:

  • Ensure every ad URL carries UTM parameters (example below).
  • Confirm the platform pixel fires on the final landing page and that conversions are deduplicated.
  • Use real‑time reports to validate clicks and conversions manually.
  • Align attribution windows when comparing channel performance.

Example UTM (use as a template):

https://example.com/landing?utm_source=facebook&utm_medium=cpc&utm_campaign=spring_sale&utm_content=creativeA

Testing checklist (practical next steps)

  1. Pick one primary KPI (CPA or ROAS). 2) Run a 2–4 week A/B test with identical landing pages and budgets split across channels. 3) Monitor CPA, conversion rate, and LTV, not just clicks. 4) Pause spend if tracking is unreliable. Learning platform policies (as @WebOutGateway suggested) and documenting the test will save money and produce clearer answers.

Recommended Answers

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Member Avatar for advent_geek

Facebook will help to derive a traffic. but without prior knowledge do not try FB advertisement.

befor creating ad campaign gather some knowledge from Some Blogs or other experienced Guy.

Member Avatar for hmmricha

I prefer Google Adwords over Facebook. Everytime I use Google adwords I have got good ROI, but Facebook ad policies is beyond my understanding. They have variations in number of clicks which I received from Facebook in Facebook ads manager and Google Analytics.

Member Avatar for Hasanur_1

you can drive traffic by facebook and adword can drive traffic with increase SERP point

Member Avatar for WebOutGateway

Hi there!

This article might help you to chose between Google AdWords and Facebook Ads.

Click Here

But in my case, we use Google AdWords, you just need to study the policies to have a successful ads. Anyway, Google provide a study guides for its users concern.

Goodluck!

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