Member Avatar for baabrozreal

Because google ask about breadcrumbs in google webmaster of your website.

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  • Latest Post Latest Post by timontom

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Short answer: yes — breadcrumbs are still useful for user experience and for how Google categorizes pages, but expect them to show in desktop search results (Google changed mobile display behavior). and were right that Search Console and Google care about breadcrumb markup; the current guidance is to implement it for clarity and desktop SERP appearance rather than as a mobile-only tactic. (developers.google.com)

Implement them as structured data that matches the visible trail on the page. Use a BreadcrumbList with ordered ListItem entries and canonical URLs; position should start at 1 and names should be human-friendly (avoid keyword stuffing). A minimal JSON-LD you can adapt looks like this:

<script type="application/ld+json">
{
  "@context":"https://schema.org",
  "@type":"BreadcrumbList",
  "itemListElement":[
    {"@type":"ListItem","position":1,"item":{"@id":"https://example.com/","name":"Home"}},
    {"@type":"ListItem","position":2,"item":{"@id":"https://example.com/category/","name":"Category"}},
    {"@type":"ListItem","position":3,"name":"Current page"}
  ]
}
</script>

Validate against Schema.org and Google’s examples. (schema.org)

Make breadcrumbs accessible and genuinely useful: output a semantic <nav aria-label="Breadcrumb"> with an ordered list, set aria-current="page" on the current item, and keep them visible (don’t rely on them as the only navigation). and are right about UX — Baymard’s research shows breadcrumbs are especially valuable on deeper e-commerce hierarchies and on mobile when implemented carefully. (w3.org)

Test and monitor: run the Rich Results Test and use Search Console’s URL Inspection to confirm Google sees your markup, then allow time for re-crawl. If you use a CMS plugin (as suggested), Yoast and similar tools can output JSON‑LD but still validate the final HTML — common failures are mismatched URLs, wrong position values, or blocked pages. Fix errors in Search Console and check live URLs after deployment. (developers.google.com)

Recommended Answers

All 4 Replies

Member Avatar for Dani

Yes, breadcrumbs are important for Google to understand your site's navigation. They may also display your breadcrumbs within their SERPs. Use schema.org breadcrumb markup.

Member Avatar for nikitacod

Incorporate website breadcrumbs into your site and help your SEO score while also making your site more accessible to users.

Member Avatar for chiragm984

Breadcrumbs tend to create a positive first-time experience for visitors and entice them to explore the website. A common situation is when a user arrives on a page thanks to their Google search, sees breadcrumbs, and clicks on a higher-level link in order to view all related items or topics. In this instance, the breadcrumb trail reduces the bounce rate.

Member Avatar for timontom

Breadcrumbs give a simple to-get a handle on path for guests to explore your site and they in a split second see how your site structure functions. Google adores them for a similar explanation. So use Yoast SEO to effortlessly add breadcrumbs to your site.

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