Recently I have decided to change my website from Fred's Fashion Boutique to Fred's Fashion (because the URL became available) and I was in the process of a redesign so I thought it would be a good time.

My website is only about 3 months old so wasn't receiving a lot of organic traffic (around 20 a month) but it was on the rise. I was wondering what I need to do in order for my organic traffic to not halt completely.

Also, I had a few backlinks to my website and was wondering if I created a permanent redirect whether the backlinks would be redirected to my new URL which would give it some authority?

I'm still fairly new at SEO and all that so any general tips that you think would help me my SEO for my website would be much appreciated! Also, I am wondering what is the best way to build backlinks and general tips in getting a good domain authority.

Re: Rebranded my Website but I don't want my SEO to be Ruined 80 80

Hi there and good question!

If you want to redirect your website to a different domain name, you need to use an HTTP 301 Permanent Redirect from every old page to its new counterpart. For example, old-domain.com/page1.html should redirect to new-domain.com/page1.html and old-domain.com/page2.html shoudl redirect to new-domain.com/page2.html

Do a 1-to-1 mapping for every file, folder, asset (CSS, JS, etc.) from the old domain to the new domain. This will tell Google that the file has permanently moved to a new location, and from now on to find the content at the new URL. As they crawl your site, they will naturally remove the old URLs from the index and instead start indexing the new URLs.

Do not set any URLs up on the old domain as 404 pages (unless they do not exist at the new domain).

Doing it this way, you should not lose any traffic. It is possible that you may lose a tiny fraction of page authority, but it should be nimimal. The page authority will carry over to the equivalent pages on the new domain.

It's very important that you do a 1-to-1 mapping. Pages should only be 301 redirected to other pages with identical, or near-identical, content. Do not 301 redirect pages from the old domain to the homepage of the new domain, thinking that you want to condense authority. That will only hurt you.

Good luck.

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