Ok from what I understand, when it comes to search engine optimization, a Flash site faces many more hurdles. I have considered using CSS layers to apply visibility: hidden; text in the "background". Basicly hiding the readable content behind the flash. But I was under the impression that bots (especially for the monsters) dismiss hidden text. And since using Flash to create an entire website basicly reduces the number of pages to 1 html page with the movie on it, that will greatly reduce the number of times keywords appear in my site, as well as other valuable things search engines love, ie. the title tags, and such.
Are there any sure-fire techniques besides PPC advertising, I can utilize to obtain greater recognition?