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Hi

I have grown a few online communities in the past and I noticed that if you are trying to plug a service or increase awareness of something through an online community, you also need to track a few metrics.

For example on yahoo groups, I not only cared about the number of members but also how many exited during a particular time period.

So which metrics do you care when growing a Page on Facebook or some other online community?

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Last Post by InsightsDigital
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Good question. I've been thinking about this quite a bit lately. As far as metrics, I focus primarily on the following:

Metrics that can be measure objectively:

  • Registration/Add rates
  • Retention rates
  • Response rates
  • Referral rates
  • Traffic volume

Metrics that cannot be measured objectively:

  • Quality responses/posts. (This is actually very important to me.)

But the question is a bit broad. I should mention that I tend to focus more on forums and communities. I suppose a lot of these can apply to social networking sites as well.

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These are good metric recommendations. Thanks. I also would like to add, assessing the sentiment of the comments - whether its positive, neutral, non relevant, or negative. But this measure is very qualitative.

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I can't have a definite answer to this question,, as for me each community has his peculiarities,,,, for example when in Digg I pay attention to the member's registration date,last login, friend count,,,, individually for each community!!!!!!!!

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Thinking in terms of sites like DaniWeb, one metric that would be important would be number of new discussion threads started on a daily and weekly basis as well as response rates to threads. It is all about healthy discussion and interaction among the members.

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It is not only quantity but quality. Growing an online community requires constant care as well as encouraging others to do the same as well.

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