Microblogging has allowed businesses to announce special deals, contests, and valuable information to their Followers. Microblogging may require time and resources. To monitor tweets and followers, there is TweetDeck and Seesmic, available on iPhone and on desktop version.
What is your strategy to monitor tweets? What is your frequency?

Microblogging has helped my company tremendously...it has encouraged my followers o visit my new features ans is a great way of easy and quick communication with fans.

Thanks for sharing! I hope other members share their success stories as well.