Member Avatar for kronikmedia

I just thought I will start a thread to see how we are using Twitter. There is a lot of hype around Twitter and it has seen a significant growth in user accounts and profiles. I use Twitter for creating a network of web designers in UK and we share links and posts between each other. We have about 1000 followers only but the network is being used regularly.

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Dani AI

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This thread already covers the usual Twitter uses—niche networking (), business promotion and lead generation (, ), multiple-account segmentation (, ), and simple blog/personal updates (). The most useful contribution an organisation or community can make is to turn those loose uses into a repeatable plan that maps activity to results.

Start with one clear objective (brand awareness, lead gen, support, community). Pick one or two metrics that map to it: impressions and follower growth for awareness; clicks + UTM-tagged landing-page conversions for leads; response time and resolved mentions for support. For lead-focused feeds, use a short funnel: tweet with a single CTA → tracked landing page → email capture → basic automated nurture. Tracking (UTMs and conversion events) is the only way to justify time spent.

Account and content strategy should follow audience overlap. Single accounts work when audiences largely match; separate accounts make sense only if each will receive distinct, regular content and management. Public profiles need a concise bio, a pinned tweet with the current offer, and a consistent voice. A simple content mix rule of thumb is mostly useful/curated content, regular conversation/engagement, and a small promotional share (roughly 70/20/10). Use one or two relevant hashtags per post and include images to boost visibility.

Operational tips: use lists and saved searches to monitor prospects and customers; schedule predictable posts but check feeds live to engage; avoid blanket auto-DMs and over-automation that kill trust. For community groups like , agree a lightweight sharing roster so members rotate visibility. For client accounts like those described by , document governance (who tweets, approval rules, escalation paths) and review analytics on a regular cadence. Small discipline yields steady value.

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Member Avatar for manomanjudotcom

I use Twitter for promoting my business.

Member Avatar for MktgRob

I use twitter to promote my business, my political blog, and as a way of communicating with friends. I think that it will see its greatest value to the business world. In that area, I tweet about press releases, blog updates, event announcements, and other 'breaking news' items.

Member Avatar for InsightsDigital

I have a few different twitter accounts - each one with a different purpose. One for personal and it is locked. The other is for a group I created and the other one is for a cybershow I produce. Different purpose and different people I follow in each twitter account.

Member Avatar for MktgRob

I usually set-up multiple twitter accounts for my clients. One in particular is a tech company. One feed is for press release and event announcements, one is for tech alerts and the last one is solely set-up for the CEO so he can tweet his thoughts on various items he finds in the press. Works pretty well for them.

Member Avatar for mackone

Personally, I only use Twitter for blog update, following what my friends are doing, and let others know about any interesting stuff that I found or did.

Member Avatar for MktgRob

I was at an event a few weeks back where an exec from Avaya said that his company was able to close a couple of deals based on leads they got through monitoring twitter and responding to certain tweets. One deal was for $250k.

Member Avatar for 010081

I'm using twitter for promoting my skincare forum and results have been quite impressive.. and i'm networking all skincare,beauty,makeup members there..

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