Member Avatar for bethennyengland

How can I best use a survey to promote my product and also learn what customers want? Are there different types of surveys I can send so that it doesn't become spammy? How often should I send the surveys?

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  • Latest Post Latest Post by edhardy

Dani AI

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Short, practical playbook for using surveys to both learn and promote. Surveys work best when they have a clear objective, respect respondents time, and are tied to a follow-up action. This expands on the thread: asked how to promote a product and learn customer needs; raised incentives and cadence; reminded us to think like the respondent; wanted attention getters; and flagged timing.

Common survey types and when to use them:

  • Transactional (post-purchase): 1–3 quick questions about delivery and product experience. Trigger within 48–72 hours after receipt to capture fresh reactions.
  • Loyalty/Pulse (NPS): One core loyalty question plus a reason. Run quarterly or semiannually to spot trends.
  • Concept/Feature tests: Short choice tasks and rank-order questions. Use with targeted segments before a launch.
  • Segmentation/demographics: Longer; run infrequently to build personas.
  • In-app micro-surveys: Single-question intercepts for context-specific feedback.

Execution tips and attention-getters:
Keep email surveys short (5–8 questions max) and mobile-first. Lead with value: state time to complete, incentive, and what you will do with answers. Test subject lines and preview text. Sample subject lines to A/B test:

  • 90 seconds to shape our next product + 15% off
  • Quick 3-question survey — early access if you opt in
  • Tell us what you want; get a $5 coupon

Simple workflow to run one campaign:

  1. Define the objective and target segment.
  2. Pick the survey type and limit questions to what you need.
  3. Draft clear, non-leading closed questions and one optional open comment.
  4. Mobile-test, include privacy/opt-out, and a clear incentive.
  5. Pilot on a small sample and A/B test subject lines.
  6. Send main campaign with at most one reminder, analyze, act, and report back to respondents.

Respect opt-outs and data laws. Close the loop: show customers what changed because of their feedback.

Recommended Answers

All 4 Replies

Member Avatar for InsightsDigital

Hi

It depends who you are surveying and how you are surveying. Will you be calling each customer and asking them to complete a survey or just emailing them? Also, think of an incentive to offer for completed survey takers.
I would limit to one survey per quarter or year or at an ad-hoc basis, not every week. You dont want to tire your customer base.

Member Avatar for mahgobb

sounds not that bad
when u doing the survey, put yourself in the shoes of the interviewee
don't pushing them

Member Avatar for mackone

It really depnds on the product or service you want to promote. Doing surveys for the money is certainly important to a lot of people and the hourly rate can work out extremely well.

An e-mail or blog post with a compelling attention grabber seems to be imperative to capture the audience for that little time needed to complete a survey. I look forward to reading some dynamite attention getters. Looking for something creative, new and enticing!

Member Avatar for edhardy

Just from the common users' point of view, I won't mind take some time to do hep with some research on line. But, on the street, when I am going to hang out with my friends?--definitely no!

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