Member Avatar for Indigo

I just recieved an email from a friend telling me about a new lead-based website called << no site URLs permitted in this forum >> The site looks cool, but I'm wondering...do these lead-based services work? I'm willing to pay for qualified leads, but I'd love to hear any previous experiences.

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Dani AI

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Short answer: lead marketplaces can work — but only when treated as a testable acquisition channel, not a magic bullet. Building on points from , and , the difference between paying for a dud and paying for a customer is process and measurement.

  • Run a monitored pilot. Buy a small batch and run those leads through your actual sales funnel so you can calculate lead->opportunity->close rates before scaling.
  • Require real-time delivery and traceability. Ask for a unique lead ID, timestamp, landing-page/UTM data, IP and consent record so each lead can be tied back to a source.
  • Validate contact details up front. Use phone/email verification, simple anti-bot checks, and require core fields that matter to your qualification process.
  • Define “qualified” in contract and get remedies. Spell out replacement/refund rules, freshness (age) limits, and exclusivity if you pay a premium.
  • Measure economics, not volume. Track cost per closed sale and lifetime value; only scale vendors that meet your profitability threshold.
  • Optimize follow-up. Route leads into CRM/webhooks and follow up immediately — responsiveness often makes more difference than marginal lead volume.
  • Check compliance and provenance. Confirm that consent collection matches the privacy rules for your markets.

If a vendor resists the above, treat them as unproven. Start small, require data, and iterate: good leads are repeatable and measurable, not luck.

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Member Avatar for Dani

Overture seems to have created a whole search engine that is based exclusively on PPC results. Not sure how many people actually use the engine compared to the number of advertisers who pay for listings, though! But that's some food for thought. I think it's important to consider that the site visitor knows that the listings are paid for, and therefore might be skeptical of the results thinking they're not necessarily seeing the best guy, just the guy with the most cash.

Member Avatar for Mr.'BackUp'

It has been hit and miss in my experience. Remember that any PPC campaign can be looked at as a lead generation exercise because your doing just that. With Overture, GoogleAdWords and Espotting at least you know your dealing with reputable companies which very important on the net

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