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AFter reading this story, I betcha that many people may be tempted to buy an IPhone. I know I will. It is a form of sweet revenge towards those Iphone thieves.

Thus, the reach via Iphone will increase to levels never expected (or perhaps it is). Story: http://mashable.com/2009/08/30/find-my-iphone-robbers/

So what do you think?

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Dani AI

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Short, practical update on using "Find My" and what actually helps after a loss.

Enable and harden it before anything happens: turn on Find My (Settings > your name > Find My), enable Find My network and Send Last Location, use a strong Apple ID password and two-factor authentication, and keep your device serial/IMEI and proof of purchase in a safe place. Those steps are the single biggest difference between recovery and permanent loss.

If a device is lost or stolen, use the Find My app or iCloud.com immediately. Mark the device Lost (locks it and shows a contact message), play a sound, and track location — then contact the carrier to suspend service and file a police report with the device serial/IMEI. Remote erase should be a last resort: it protects data but removes the ability to locate the device afterwards.

Realistic limits and why recovery still works sometimes: modern iPhones do not have user-removable batteries, so the simple battery-pull fix is not common on current models. Activation Lock ties the hardware to the owner’s Apple ID and blocks reactivation without credentials, reducing resale value for thieves. Find My network also helps locate offline devices by using nearby Apple devices to relay an encrypted location. Still, a powered-off or physically destroyed device may be untrackable, so protecting data first is essential.

Marketing angle tied to earlier comments: as noted, built-in recovery features are genuine differentiators and are now standard across platforms (for example, Google and Samsung offer comparable tools). For customer-facing messaging, focus on how to enable the feature, privacy controls, and simple post-loss steps customers should follow. ’s battery-removal concern applied more to older phones; on modern handsets the emphasis should be on enabling protections and reacting quickly.

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Member Avatar for MktgRob

If I had a great enough need to get an iPhone then this would definitely be a big selling point for me. One has to wonder if more cell phone manufactures will not incorporate something similar into all phones so that stolen (or lost) phones can be located.

Member Avatar for InsightsDigital

A stumbling block would be if the "new" user turns off the cell phone, remove the battery/card, and deprograms it very quickly before it can be found by the original user.

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