Member Avatar for Drew

I was thinking about selling some advertising on my website () and im not sure how much I should charge.

Here are some stats for about 5 days:

Total Unique Visitors: 5,033
Total Visits: 12,077
Total Views: 589,114
Total Hits: 882,726

Do you think I could sell advertising and for how much? Ive never sold advertising before and thought i should start so i can cover the basic fees of the website.

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  • Latest Post Latest Post by matt55

Dani AI

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Selling direct ads is realistic for a site with steady traffic, but price should be based on measurable value (impressions, audience targeting, and historical engagement), not a gut number. Build a simple rate card, pick one pricing model to start (flat monthly, CPM, CPC or CPA), and be ready to revisit after a few campaigns.

A quick pricing primer (use your own metrics): use the CPM formula to translate impressions into a dollar rate — CPM = (price / impressions) * 1000. Invert that to solve for price given a target CPM. Offer both a flat-rate package (easy for small advertisers) and a CPM option (better for scaling and fairer when traffic fluctuates). Include minimum commitments (e.g., minimum impressions or a minimum time period) to avoid one-off, low-value buys.

Create a one-page media kit that answers an advertiser’s top questions. Include:

  • verified period metrics (unique visitors, pageviews), device and country split, top pages
  • audience profile (topics, intent) and example placements/screenshots
  • accepted creative sizes and file specs, viewability/measurement approach
  • pricing options, terms (payment, cancellation), and a contact

A few practical notes tied to replies in this thread: ’s comment highlights flat-fee thinking — it’s fine for simple sales, but value-based pricing (CPM/CPA) usually gets you more when the audience is targeted. ’s email-marketing idea is valid only if messages are opt-in and compliant; see the CAN-SPAM guidance for legal basics (). Avoid unsolicited fax/automated broadcast methods — they’re heavily regulated and low ROI ().

Start small, run a 30–60 day test package, measure impressions/CTR and any conversions, then raise your floor. Use an ad server or third-party tracking to give advertisers credible proof of delivery.

Member Avatar for dk40k

1000 unique hits averaged daily.. I say about $10 a month, I see alot of those.

Member Avatar for Drew

Thats about 1000 a day visitors, not hits.... i also forgot i had a few other domains that point to the same place so its actually like 5,033 * 3 for 5 days.

Member Avatar for matt55

Hi
Do you know if this type of marketing can get you good profits and sales. I am looking of extra option. I have tried various website marketing and they work
Has any one tried Ip broadcast / or fax marketing deos it work
One Marketin method that I am sure works and gets me many customers is Targeted email marketing.
What is your experience on some of these marketing methods


Matt D

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