Member Avatar for fungurudel

I have customers to my ecommerce website and i wanted to know what would would be an affordable promotion plan which would be viral in nature.. e.g handymen leave fridge magnets with their clients with their name and number... what can i send my customers that they might even distribute it to their friends or stick it on their cars or somewhere where others can see.. (bumper stickers comes to my mind but i unless they are real catchy i wont even put them on my car)

any suggestions of something which might work?

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Dani AI

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For a hosting company with non-local customers and a USP of personal support (as clarified), offline mailers work best when they are flat, genuinely useful at a desk, and explicitly easy to pass along. Several replies called out the need to know prospects () and to target communications (); the suggestions below are inexpensive, mail-friendly, and designed to reinforce the “we’ll help you” promise rather than just put a logo in someone’s face.

Practical, low-cost mailables to test:

  • Postcard “Website Rescue” checklist — one-sided steps for an outage, a short vanity URL or QR to a mobile emergency page, plus a single-use referral code on the back. High utility keeps it visible.
  • Scratch-off referral cards — thin, cheap cards that reveal a promo or account credit; tactile, fun, and easy to hand to colleagues.
  • Wallet-sized cheat sheet (WordPress/cPanel/backup checklist) or a thin microfiber screen cloth — flat, useful, and likely to live at a desk or in a bag.
  • Foldable paper “Give this to a colleague” referral card that closes to business-card size with a clear incentive and unique code.

Recommended rollout: pick one mailer, run a small batch to a defined segment (developers vs small-business owners), and personalize (customer domain or recent ticket) to leverage the personal-service angle. Print unique short codes or shortlinks that redirect to a mobile-optimized landing page where redemptions are tracked automatically. A/B test two incentives and measure referrals per mailer and cost per acquisition.

Keep branding subtle, emphasize usefulness over novelty, and start small so only the effective item gets scaled. This ties back to earlier points from and about visible contact info and balancing cost versus impact.

Recommended Answers

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Member Avatar for kotten2

what is it that you are selling? who are your prospects? what is your unique selling proposition?

I have customers to my ecommerce website and i wanted to know what would would be an affordable promotion plan which would be viral in nature.. e.g handymen leave fridge magnets with their clients with their name and number... what can i send my customers that they might even distribute it to their friends or stick it on their cars or somewhere where others can see.. (bumper stickers comes to my mind but i unless they are real catchy i wont even put them on my car)

any suggestions of something which might work?

Member Avatar for fungurudel

We are selling hosting and USP is personal customer service

Member Avatar for InsightsDigital

I recommmend that if you are doing offline promotion - tie it with a holiday - like giving away little usable cups for people to celebrate Oscars with your company's logo and info, etc.

Member Avatar for fungurudel

since my customers are not local, this would not be possible.. i am looking at something which can be sent in a mail (nothing heavy e.g stickers) which they can even give it to their friends etc.

Member Avatar for mackone

Print your URL and email address on all letterheads, business cards & compliment slips. This way everyone that you ever come into contact with has your web address.

Member Avatar for jay 11

T-shirts are always a nice touch. they could be a little pricey but if they are neutral in color and have a witty or provocative slogan - they can be very effective viral marketing and branding solutions.

Member Avatar for zenaire

Watch out for fairs in your country and spread some flyers...this could help you to get more publicity..

Member Avatar for InsightsDigital

Most importantly, for any offline or online promotion, start thinking where is your target audience, and then use whatever advertising to reach them.

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